1. Having a website is expensive

• Customer Service, marketing, portfolio, online shop, etc. It can serve as a one-stop-shop for your business.
• You can easily track your digital activities (Google Analytics)
• Cheaper than traditional advertising
• Your customers can get every information they need from your company with just one-click-away on the mouse
• You just have to maximize it. The possibility is endless.

2. Only e-commerce retailers need a website

• Expand your customer reach
• Digital real estate property
• 90% of consumers read online reviews before visiting a business.
• Having a website can build trust and credibility

3. The more elements on the site the better

• You will overwhelm your customers and end up confusing them
• “LESS IS MORE”

4. It will be on the first page of Google right away

• Set your SMART goals
  • Specific. Measurable. Attainable. Realistic. Time-Bound
• Consider:
  • The overall site accessibility
• The content quality
• Keyword research
• SEO (search engine optimization)

5. Once you’ve finished building your website, it’s time to rest!

• Always update your website
• Keep it fresh
• Check if the links are working
• Check for spam, typos
• Double-check everything
• Secured website to avoid hackers