Archived Articles for Marketing

Marketing

15 Common Digital Marketing Terms You Need to Know

The digital world is full of terms that sometimes it becomes a little bit overwhelming. With words like conversions, and acronyms like SEO is thrown in conversations, you can feel left out. To help you catch up, below is the list of common digital marketing terms you need to know. 1. Bounce Rate In terms…

Read More

How to Use Data-Driven Marketing Strategies

Data-driven marketing has transformed through the years with the technological advancements, from an innovative approach to a fundamental part of advertising and marketing strategies. It can be explained multiple ways, but here’s a simple way to describe it: Data-driven marketing refers to a plan made based on the insights pulled-out from the analysis of big…

Read More

5 Key Benefits of Having a Website for your Business

Having a website is essential in today’s ever-evolving world especially for small businesses. If you’re planning to have a lot of customers, you’ll be needing an online presence. Why? To give your clients information in a click of a button. Being able to have your own website for your company increases chances of visibility and…

Read More

What is Branding?

Your brand is what other people say about you when you’re not in the room. – Jeff Bezos, Founder of Amazon Any product can be easily copied by anyone in the market, buy a branding will set you apart from them.  Why is branding important?  Because it gets recognition, your customers know you.  The logo…

Read More

Episode #60 – What a website can do for your business.

Some people I meet think that a website is just to market the business, but there is so much more it can do. – Hiring / Careers – Questioneers / Surveys – Legal Documentation – Buy and Sell Products and Services – Training – Client Management – News and Updates – Learn more about your…

Read More

Episode #53 – The New Way of Sales

When I first started my business and put on my sales hat. I did all the typical sales type things recommended by other sales professionals. – Networking Events – Cold Calling – Phone Calls – Emails In 2018 and beyond, this is what I see myself and other sales professionals doing: – Social Media –…

Read More

Asking for Reviews on Facebook, Google, and Yelp

Here are easy ways to ask customers to review your social media pages. Facebook: There is a dedicated page for reviews, once there, the customer can select to review the page. It’ll say something like “Do you recommend [Company]? YES | NO”   Format: https://www.facebook.com/pg/[PAGENAME]/reviews/ Example: https://www.facebook.com/pg/getdsm/reviews/    Google: This one is a little tricky.…

Read More