Episode #79 – Two Reasons Why Businesses Fail in Their Marketing

By David Lee | Feb 22, 2019


One of my favorite book and author is Building a Story brand by Donald Miller.
Here are the two mistakes on why so many businesses fail with their marketing and branding.

1. Fail to focus on the aspects of their offer that will help their audience.
2. Cause their audience to burn too many calories to understand what they offer.

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