Marketing used to be a one way communication street; with the business speaking at the customer. Fast forward to the age of social media and that dynamic has changed to a two way conversation between the business and the customer. Social Media has created a branch of marketing that offers real time communication and a place for audiences to build and be heard by brands the world over.
Social Media sites like Facebook, YouTube, Twitter, Pinterest, and LinkedIn are just a few of the sites changing the ways that companies view online marketing. In a very real way social media is putting the power in the hands of the masses.
Now it is time for you to tap into that power.
The importance of social media
At first glance Social Media seems to be random status updates and photo sharing. However when you look underneath the hood it is actually a complicated marketing tool that has great benefits if setup and used properly.
Social Media sites give companies the ability to define a clear target market down to profession, interest, and location. Allowing businesses like yours to share news, create ads, and track analytics that can be vital to your business.
Think about the following facts:
- 72% of all internet users are now active on social media
- There are now over 1.15 billion Facebook users
- Google+ is growing at 33% per annum
- 34% of marketers use Twitter to successfully generate leads
- Instagram has 150 million active users monthly
Why should you have someone else manage your social media?
Design Source Media can help you create a targeted social media marketing campaign with relevant goals for your business. We will help you maintain your current fan base and grow it through targeted post, engaging post, and promoted ads. The first goal of our social media program is help you turn customers into fans, and your fans into brand ambassadors.
We do this through some of the following activities:
- Social Media audit
- Analyzing your competitions efforts on social media
- Managing all of your profiles and postings
- Analytical traffic reports