By admin.dsm | Dec 29, 2017
Have you ever been looking to make changes to your website, ask a few developers for a quote, then get sticker shock from the price? Sure, you may have a budget or a certain number in your head you would like to stick to, and that’s more than okay, but it would help if you know what the fair cost of a website is.
You have to realize that these ARE professionals you are working with, and websites involve a lot of customization, and a ton of man hours! That expertise is going to be reflected in the price, but since you are getting the services of a professional developer, you are bound to be happy with the site you get.
Here are a few things to take note of, to break down how these website cost of development are figured…
(NOTE: Know that these are just general figures. Each website is unique, and can require more (or less) features depending on your requirements. Prices can definitely vary.)
The BIG Questions are – Who are you? What are your needs?
It’s crucial to know exactly who you are (in terms of the type of your business) , and what needs you have, when it comes to getting work done on your website, to get an accurate quote.
Are you a Micro Business?
You are most likely a startup business, or a family owned “mom & pop shop.” You tend to have 1 – 6 employees, and average around $50K – $300K in revenue per year. A large marketing budget is most likely not at your disposal, or you may not even have a marketing budget, yet. But, there is good news! There are inexpensive options you can take advantage of. While you work on your business, you can establish an online presence with Squarespace or Wix. Social media is also an important, inexpensive platform you surely need to tap. It may sound like a lot, but that’s why we are here, and we are more than willing to help you – Just ask us! 🙂
Are you a Small Business?
Typically these are businesses that have been around for 3 or more years. You could be family owned business, or have multiple shareholders. The number of employees can range from 5 – 250 employees, and generate revenues of $250K – $12.5 million per year.
A site for a business of this size could expect a quote similar to this:
Planning – $0 – $1200
Visual Design – $1,200 – $2,400
Programming – $3,000 – $4,800
Content Creation – $240 – $600
Client Training / Documentation – $240 – $600
Testing and Launch – $960 – $1200
Total Estimated: $5,640-10,800
Are you a Medium Business?
A medium-sized business would likely have an individual whom they assign all the marketing responsibilities to. This size company would have a diverse customer base, and perhaps, even multiple product lines. Typically, these businesses have been around for 10 or more years, and have 251 – 500 employees, with an annual revenue of around $12.5 – $25 million.
A site for a business of this size could expect a quote somewhat similar to this:
Conversion of a mid-size website to an out-of-the-box, mobile-responsive website (additional major enhancements may cost more)
Planning / UX (sitemap, wireframes) – $600 – $ 2400
Visual Design – $1200 – $2400 (some visual design elements will need to be modified for mobile-responsive specifications)
Programming – $3800 – $4800 (for smaller websites)
Programming – $4800 – $9600 (for larger websites)
Content Support/ Migration – $600 – $1200
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $2,400
Total Cost: $7,160 – $13,800 for smaller websites
Total Cost: $8,160 – $18,600 for larger websites
Are you a Large Business?
Larger businesses often have an internal marketing department, or could even have an outside company handle their marketing efforts. You usually have a diverse customer base, along with diverse product and service lines (meaning they don’t just do one thing for one type of customer base). Generally, your employee size is in the range of 501 – 1000, and your business generates revenue anywhere from $25 – $50 million and above.
A site for a business of this size could expect something similar to this:
Planning – $1,200 – $2,400 *and up
Visual Design – $2,400 – $3,600 (some visual design elements will need to be modified
for mobile responsive specifications)
Content Support/ Migration – $600 – $1800
Programming – $7,500 – $15,500
Client Training / Documentation – $600 – $1800
Testing and Launch – $2,400 – $4,800
Total Estimated: $14,700 – $29,900
Now asides from the factors mentioned above, there are other website cost which you may not initially think of:
Domain name – $15/year
Hosting – $10 to $500
(These prices may depend on the site’s traffic, speed/performance, and/or backups)
License or cost of plugins: $20 – $1000
(Usually licenses are perpetual, but, the versions eventually become incapable with the latest versions of WordPress (Content Management System))
Continued website maintenance and upgrades:
This can average about $125 / month, depending on the level of support and updates required.
Stock art: Royalty-free stock art photos and graphics can range from $3 – $100+ depending
on licenses and size
Marketing Your Website Online / SEO – $750-$3000 a month and up, to proactively market your website.
Hopefully you read this whole article down to the bottom, because you were giving some serious thought to your own website. If you are ready to take the next step, or if this sparked some questions for you, feel free to call us for more info at (586) 580-9477. You can also reach out to us through our contact page.