Everyone is always connected to the internet which is why business owners like you should take advantage of that. Having your own website has a lot of benefits when it comes to growing, developing, and marketing your company. Today, we will be sharing with you 8 benefits of having a website.
1. Flexible that Print Ads
Having a website is a form of media in which everybody can obtain information about your business. Compare to the usual print advertising, your website can be accessed for a longer period of time, content can be changed, and it can reach a wider audience.
2. Market Expansion
In line with marketing your business online, the internet will allow your business to break through geographical barriers. Because you have a website, people from any country can access your information virtually which will then give your business a higher percentage of having more potential customers.
Another feature you can take advantage of is the “shares” that people can make in their social media sites. Word of mouth is one of the best way to make your business name known and through these “shares” in people’s social media sites, there is a higher possibility that people in your area can get a hold of your website and eventually turn them into being a customer.
3. 24/7 – 365
No more turning customers away when it is time to close your shop, or putting up a note saying that the business is closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours. Tell them to visit your website for information they are looking for, that way they can do it in their most convenient time and they can access it anywhere.
4. Offer Convenience
It is far more convenient for a person to research a product on the internet than it is to drive around the city and ask someone for information on a product. Also, a potential customer won’t have to judge a call center agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the outside world.
5. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help your company have a brand recall to people.
6. Opportunity to grow, develop, and expand
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
7. Inexpensive Market Research
Instead of asking customers to answer a sheet of paper and ask them for their comments and suggestions, creating an online survey or visitor poll is an effective and inexpensive way to know how customers feel about certain aspects in your business. Through this, you will be able to determine how you can improve your product and services.
8. Improve credibility
A website gives the company the opportunity to tell potential customers what your business is all about and why you deserve their trust and confidence. 85% of today’s consumer use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!