By Don Purdum | Nov 1, 2018
In this month’s new roundup article, we are going to introduce you to nine marketing blog articles that will help you improve your marketing and your business. We searched for thousands of digital marketing blogs on the web using search and social metrics.
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The #1 Reason Your Social Media is Not Delivering Results for Your Business
Pam Moore at Marketingnutz.com isn’t talking fluff or the same old retread information you can find a dime-a-dozen online. In this podcast, she nails the reason why so many are not effective when it comes to getting results on social media.
“The goal is not to “do social media.” Marketers need to shift their mindset to “how can we LEVERAGE the technology to achieve our business goals.””
Remarketing vs. Retargeting: What’s the Difference?
Whether or not you’re familiar with remarketing or retargeting, this article by Alexander Santo is a must read. He will share not only how you’re losing prospective customers by not employing these strategies, he offers some concrete examples of how both work and why you should be using these two tools in your digital marketing tool bag.
“If a user visits a site one day, there’s no guarantee he or she will ever return. To capture leads that may otherwise disappear into the digital ether, brands use intricate advertising networks that stretch across the internet.”
The Secrets Behind Influencer Marketing
If you’ve joined me on our regular webinar, you’ve no doubt learned why influencer marketing is an important strategy. You’ve also heard me say that if you don’t have a concrete message and don’t offer them extreme value influencer marketing will fail.
In this article by Tessa Tooman, she will share with you how to choose influencers and what to do to connect with them after you find them.
“…it’s important to build a relationship with said influencer BEFORE you need them. Get to know them, let them get to know your brand. The more you can humanize the relationship means you’ll get more authentic and quality content in return.”
Sustainable Link Building: Increasing Your Chances of Getting Links
If you haven’t paid attention to many of my articles over the last couple of months, I’ve been stressing the importance of relationships and links. If you want Google to work for you, then you need as many high-quality links as you can earn.
In this in-depth article and podcast, Paddy Moogan goes into detail and shares his unique insights and strategies to help you build up your presence across the web and on Google
“Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time.”
BrightonSEO Roundup: A Practical Guide To Winning Big Links
Do you really want to attract those who can give you powerful links and help propel your content marketing efforts forward? If so, Nick Le Chat has a powerful blog article and slide deck by Ross Tavendale that you should check out.
Key statement about a business who failed to even get one link:
“There was no objective other than to “get links.””
3 Ways to Promote an Event on Facebook
Every business holds some kind of event, right? Perhaps it’s a big one-day sale, a webinar, or a lunch-and-learn. It could be anything.
How can you promote your next event more effectively on Facebook?
Alexis Connor breaks it all down for you in this easy to follow, yet very insightful, step-by-step process on how to promote your next event on Facebook.
“By creating a well-planned Facebook marketing strategy, you can raise awareness of your event, start a conversation with interested Facebook users, and ultimately, increase attendance at your event.”
Neglecting Customers Could Cost You
Getting a new customer is one of the hardest and most expensive things you will do in business. Yet, many businesses neglect the power of building on their initial relationship and turning that one-time customer into a lifelong partner.
Dawn Wolfe shares how to get away from the trap of always searching for new customers and how to leverage the customers you have through a solid retention strategy.
“This shouldn’t come as a surprise, but keeping clients is just as important as getting new ones. Increasing customer retention rates by a mere 5 percent boosts profits by more than 25 percent…”
What Creativity in Marketing Looks Like Today
Do you struggle with how to make your marketing more creative? Lots of business owners and even well-trained markets find it a challenge to position a business creatively when the business model itself isn’t flashy.
In this article Mark Bonchek and Cara France interviews senior marketing executives across dozens of top brands to find out how they creatively marketing their businesses.
“What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?”
4 Key Trends in Digital Marketing for 2018
According to Benson Sung, there are four trends developing in digital marketing that are impacting your business whether you realize it not. The more you know, the better you can leverage your opportunities in the digital landscape.
“Digital marketing isn’t the new kid on the block anymore. Almost all businesses implement online sources in their marketing efforts. This has opened the door to a whole new world of tactics, ideas, and strategies within marketing.”