What is Branding?

Your brand is what other people say about you when you’re not in the room. – Jeff Bezos, Founder of Amazon

Any product can be easily copied by anyone in the market, buy a branding will set you apart from them.  Why is branding important?  Because it gets recognition, your customers know you.  The logo is the most important part of branding, it should be powerful and can be easily remembered leaving an impression on a person at a first glance. Branding also increases the business value, it makes it more appealing to investment opportunities because your brand is fully established.

Here is an example on how you can achieve it:

  • advertising and communications
  • product and packaging design
  • the visual identity of the brand (logo, website, and colors are just some examples)

I hope this article helped you to have a clearer idea of what branding means. If you have any comments or suggestions to improve the article, please don’t hesitate to share your thoughts in the comments below!