We sit down with Jamie Michelson, CEO of SMZ Advertising, a third-generation family-owned agency, to discuss the seismic shifts happening in the world of advertising. With decades of experience and a finger on the pulse of emerging trends, Jamie offers invaluable insights and golden blocks of knowledge into how digital transformation is reshaping the landscape. #marketingmasters #daveleepodcast #agencyowners #smzadvertising

Key Takeaways:

• Jamie Michelson discusses the digital shift in advertising.
• Family-owned agencies have unique dynamics.
• Generational influences are shaping advertising strategies.
• The future of advertising is rapidly evolving.
• Agency challenges are both internal and market-driven.

You’ll Learn:

• How Jamie transitioned into the family-owned agency business.
• The impact of digital platforms on modern advertising.
• How different generations are influencing the advertising landscape.
• What to expect in advertising over the next 5 years.
• Tips for navigating challenges in a family-owned agency.

Resources:

• Books on digital transformation in advertising.
• Platforms for tracking advertising trends.
• Tools for managing a family-owned agency.