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Jamie Michelson on the Digital Transformation of Advertising
We sit down with Jamie Michelson, CEO of SMZ Advertising, a third-generation family-owned agency, to discuss the seismic shifts happening in the world of advertising. With decades of experience and a finger on the pulse of emerging trends, Jamie offers invaluable insights and golden blocks of knowledge into how digital transformation is reshaping the landscape. #marketingmasters #daveleepodcast #agencyowners #smzadvertising
- Jamie Michelson discusses the digital shift in advertising.
- Family-owned agencies have unique dynamics.
- Generational influences are shaping advertising strategies.
- The future of advertising is rapidly evolving.
- Agency challenges are both internal and market-driven.
- How Jamie transitioned into the family-owned agency business.
- The impact of digital platforms on modern advertising.
- How different generations are influencing the advertising landscape.
- What to expect in advertising over the next 5 years.
- Tips for navigating challenges in a family-owned agency.
- Books on digital transformation in advertising.
- Platforms for tracking advertising trends.
- Tools for managing a family-owned agency.
CEO of SMZ Advertising
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Jamie Michelson is the CEO of SMZ Advertising, a third-generation family-owned agency. With decades of experience, he offers invaluable insights into how digital transformation is reshaping the advertising landscape.